Radio is an active medium in an active society. You're able to reach people in all facets of their daily lives. In the car, at work, and at play, radio is wherever they are.
Radio enables you to talk one-to-one; similar to a personal conversation. Radio creates an association in a person's mind making the information relevant.
Radio is targetable so you're able to reach specific geographical areas and demographics.
Radio is able to repeatedly tell your story. Information is retained and acted upon quicker with repetition and so will your message.
Radio will create your image and help you brand your business. It will make you as large or small as you want to be.
* Radio Advertising Bureau