Former Israeli Prime Minister Naftali Bennett is seeking a political comeback with an ambitious vision for the Middle East: expanding the Abraham Accords, building economic partnerships with Arab nations and rebuilding Israel's strained international relationships, particularly with the United States.
For Bennett, whose American parents moved to Israel from San Francisco, the U.S. connection is both personal and political. The 54-year-old former technology entrepreneur, a familiar face on American television, believes his business background could help him work with President Donald Trump to advance regional diplomacy.
"Naftali Bennett is the right leader to strengthen Israel’s global standing, including among the American people, thanks to his proven track record of working with world leaders and bringing people together, both as prime minister and as a successful businessman," Bennett’s campaign told Fox News Digital.
"We are confident that our great friend in the White House, President Trump, and Israel’s allies around the world will welcome the opportunity to work with Bennett and the new government he intends to form. Together, we will revive the Negev Forum and expand the Abraham Accords, strengthening regional security and stability. That is why so many leaders across the Middle East and beyond who share a vision of a more secure, prosperous and stable region are eager to see Bennett lead Israel’s next government."
"He was a businessman, not a career politician, same as me," Bennett toldBenjamin Netanyahu for re-election on Oct. 18.
Bennett also faces an unusual political challenge at home. His joint Beyachad, or Together, party with former Prime Minister Yair Lapid is polling behind both Netanyahu's Likud and former military chief Gadi Eisenkot's Yashar party.
A Channel 12 poll published Oct. 23 projected 23 Knesset seats for Eisenkot, 21 for Netanyahu and 15 for Bennett and Lapid.
Yet Bennett knows better than most Israeli politicians that leading the largest party is not necessary to become prime minister. In 2021, he took office despite his Yamina party winning just seven of the Knesset's 120 seats, demonstrating the power of coalition negotiations in Israel's parliamentary system.
Born in Haifa to American immigrants, Bennett served in Israel's elite Sayeret Matkal and Maglan military units before co-founding cybersecurity company Cyota, which was sold for $145 million in 2005.
He entered politics as Netanyahu's chief of staff, later led the Yesha Council representing West Bank settlements and served as economy, education and defense minister.
A religious Zionist and longtime opponent of Palestinian statehood, Bennett stunned Israel's political establishment in 2021 when he formed a coalition spanning right-wing, centrist, left-wing and Arab parties, ending Netanyahu's 12 consecutive years in power.
The coalition collapsed in 2022, leaving many former supporters accusing him of betraying his electoral promises.
Einat Halevy Levin, a strategic advisor who has known Bennett for years, described a politician who has spent his time outside office preparing for a second opportunity.
"In 2021, he wasn't prepared. He hadn't built a governing party; he had built another election campaign," Halevy Levin told Fox News Digital.
She said she met Bennett at his home in November 2023, following the Oct. 7 Hamas attack, when he had decided to return to politics.
This time, according to Halevy Levin, Bennett spent years building a political organization, carefully screening candidates and developing the infrastructure needed to govern.
"I've known him since he was economy minister. He was always daring and full of creative ideas, but was more inclined to stick to his own views," she said. "He has undergone a transformation."
Bennett's regional ambitions reflect an approach to diplomacy shaped by his business experience, according to Halevy Levin.
She recalled attending a meeting with a senior official from a neighboring country who appeared astonished by Bennett's detailed knowledge of its economy and priorities.
"He wasn't looking at the country through a military lens," she said, describing Bennett's focus on identifying shared economic interests rather than approaching every regional relationship primarily as a security challenge.
In an interview with Israel's Channel 13 on Sunday, two days before the election, Bennett pointed to his meetings as prime minister with Egyptian President Abdel Fattah el-Sisi, Jordan's King Abdullah II and UAE President Mohammed bin Zayed as examples of the diplomacy he hopes to revive.
He argued that Israel needs to present a new vision of a Middle Eastern renaissance and identified extremist settler violence in the West Bank as a major source of damage to its international standing.
"We need to eliminate Jewish terrorism in Judea and Samaria, and I say this precisely as a supporter of the settlement movement," Bennett said. "They do not represent the overwhelming majority of settlers, but right now this is the problem causing us the greatest damage internationally."
Bennett said he would direct Israel's senior police, military and intelligence officials to produce a plan within three days to crack down on extremist violence.
His foreign policy, however, remains firmly on the Israeli right.
On Iran, Bennett has promoted hisHamas is disarmed. He has Oct. 7 and introduce an eight-year term limit for prime ministers.
His alliance with Lapid gives him an established political organization, but he faces competition from Eisenkot and continuing attacks from Netanyahu, who has warned that a future opposition coalition could depend on left-wing and Arab parties.
With Israel's fragmented parliamentary system requiring at least 61 seats to govern, coalition negotiations could prove as consequential as the election results themselves.
Bennett has already demonstrated that political reality once.
Now, four years after his first government collapsed, he is seeking to convince Israelis that the unconventional politician who became prime minister with seven seats has returned better prepared — and with a vision that could reshape Israel's place in the Middle East.