Nik Rajkovic / news@whmi.com

Lake Trust Credit Union on Friday announced it will serve as the title sponsor for Destination Stars Hollow, a multi-day themed event transforming Brighton’s Main Street into fictional TV town Stars Hollow.

After a successful first year, Destination Stars Hollow will return to Brighton from September 19 to 21 for a weekend filled with immersive experiences.

"At Lake Trust, we believe small businesses are at the heart of a thriving community. When they succeed, it creates a ripple effect felt throughout the community," said David Snodgrass, President and CEO at Lake Trust.

"Destination Stars Hollow is a celebration of that notion and has created a platform for the people and small businesses that make Brighton special to shine. We look forward to supporting this event, putting everything the city has to offer center stage while driving growth for our local economy."

From September 20-21, all attendees can visit their favorite small businesses reimagined as Stars Hollow-inspired locations, such as Captain’s on Main, which became Antonioli’s Pizza, as well as 2 Dandelions Bookshop, which became Stars Hollow Books.

Other locations returning from the inaugural event include Luke’s Diner, Doose’s Market, the Dragonfly Inn and Taylor’s Olde Fashioned Soda Shop.

Attendees can also participate in new themed activities such as a Chilton Fashion Show, a Bid-a-Basket Auction, an "egg" hunt, and even more immersive experiences.

"In its first year alone, Destination Stars Hollow brought 40,000 visitors from places as far as Hawaii, Florida and Arizona to downtown Brighton. This year, we’re eager to welcome them back with an expanded weekend-long itinerary featuring brand new activities," said Kathleen London, Destination Stars Hollow co-founder and organizer. "With the support of Lake Trust, we’ve been able to take Destination Stars Hollow to new heights, enhancing the overall attendee experience while working together to make a lasting impact in the community and support local businesses."

This year’s event will also offer guests the opportunity to take part in a VIP shopping experience on Friday, September 19. More details will be announced soon and tickets will be available for purchase at the end of May.

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