Jessica Mathews / news@whmi.com


A local brewery is closing its doors.

Eternity Brewing Company is located at 4060 East Grand River in a plaza in Genoa Township.

The owner, Ethan Whitesell, made the following announcement Wednesday on social media:

After much reflection, I’ve made the personal decision to close Eternity Brewing Company at the end of this month. Running this place has been one of the greatest joys and challenges of my life, but in my current circumstances, I no longer have the ability to keep up the fight. This was not an easy choice, and it’s one that comes with a lot of mixed emotions.

I want to invite you all to come in and help us clear out inventory over these final weeks. Let’s share a few more beers, some laughs, and some great memories together before we close our doors.

We will be tapping our remaining brews, filling a ton of cans, opening up the barrels we had slated for release this month, and putting on some final events to celebrate what Eternity has been over the years.

For anyone who’s ever dreamed of running their own brewery, Eternity Brewing is ready and waiting for a new chapter. If you or someone you know might be interested in taking the torch and keeping the place alive, please reach out. I’d love to talk.

Thank you for the incredible support over the years. Let’s make these last weeks ones to remember. Cheers!

-Ethan

Photos: Facebook, Google Street View