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Company Foguth Financial Group
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Marketing Coordinator

PRINCIPAL Responsibilities:

•Increase social media traffic

•Maintain and grow the face of the firm on social media

•Review and respond to Google Analytics, social media trends and trending topics

•Assist the Event Coordinator with the implementation of marketing strategies, including media campaigns, company events or trade shows, and other as determined by marketing management.

•Coordinate marketing initiatives, campaigns, presentations, and mailings; interacting with external collaborators and digital marketing.

•Assist with creation of marketing and sales materials for community events.

•Develop and update specific brochures and inserts.

•In coordination with EVP and digital marketing, assist with updating website using key search terms.

•Work with Digital marketing to coordinate Click funnel frequency and lead generation

•Create and manage marketing/business development PowerPoint presentations for client facing presentations

•Coordinate and track the status of marketing projects and lead generation efforts with EVP and event coordinator.

•Ensure all marketing material is approved by compliance.

•Assist with analyzing tracking mechanisms to help determine effectiveness and ROI of marketing campaigns where possible. Actively look for innovative tracking/ROI solutions.

•At the direction of Senior Marketing Manager, compile basic market research via the Internet, web databases to identify key information needs in support of key program selling points and identifying customer prospects.

•Research, prepare and distribute industry sector lists

•Data mining for prospect lists

•Manage telemarketing efforts

•Lead generation research

•Collaborate with all departments to develop and implement tools to streamline work processes and increase consistency

•Perform other duties as required

 

REQUIRED QUALIFICATIONS:

•Bachelor’s degree in business, marketing, communications or related field.

•Minimum of two (2) years’ work related experience in social media and marketing.

•Superior writing ability and oral communication skills.

•Experience in search engine optimization (SEO) and Google Analytics.

•Problem solving skills including strategic, conceptual and analytical thinking.

•Strong computer skills, including experience with Microsoft Office, including Word, PowerPoint, Excel and Outlook.

•Able to work effectively and manage multiple projects in a fast-paced environment where interruptions may occur.

•Ability to work both independently and in teams.

•Strong organizational skills.

 

Full-Time

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